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The Business of Health Wellness with Naomi Whittel

Naomi Whittel -1

Naomi Whittel, CEO of the health and wellness company Twinlab Consolidated Holdings.

Health wellness is a big business, with global sales projected to reach
a record high of $1 trillion by 2017. Acclaimed entrepreneur Naomi Whittel, who has launched more than 140 science-based health products and last year sold her six-year-old nutritional supplement company, Reserveage Nutrition, for $37 million, will be speaking firsthand about “The Business of Health Wellness” on November 10th at Jacksonville University (JU) as part of the Brooks Rehabilitation College of Healthcare Sciences Distinguished Lecture Series.

Attendees to the JU lecture will gain insights into overcoming obstacles to achieving health and wellness career goals, thriving during business challenges, making a meaningful impact in the field, and grasping the importance of evidence-based health and wellness companies.

Whittel, now CEO of the health and wellness company Twinlab Consolidated Holdings, will discuss what it takes to be a health entrepreneur, as well as adjusting to the balancing act of being a female leader in the natural supplements industry. Though competition in the nutrition market is fierce, she believes her dedication and passion to sourcing high quality ingredients for her products and tightly controlled processes sets her company apart and helps her customers look, feel, and perform better.

In 2009, she started Reserveage Nutrition with four age-defying products and a mission to be first to market with cutting-edge products formulated with clinically studied key ingredients and based on science. The company quickly achieved recognition for its resveratrol-based products, a compound found in the stems and vines of red wine grapes and other foods. Whittel considers herself to be a “global nutritional navigator” by searching the world for ingredients that meet her vision and mission. She seeks inspiration from healthy vibrant cultures from around the world.

Reserveage Nutrition has won more than 30 product and company excellence industry awards, including Better Nutrition Magazine’s 2016 Best of Natural Beauty Award for Plant-Based Support Collagen Builder, Better Nutrition Magazine’s 2015 Best of Supplements Award for Collagen Replenish Powder and the Best of Natural Beauty Award for Très Beauty 3, and Taste for Life Magazine’s 2015 Immunity Essentials Award for Resveratrol 500 mg.

Whittel’s products have been featured on Dr. Oz, and she won an Enterprising Women in Business award in 2012, as well as Ernst & Young’s coveted Entrepreneur of the Year Award in Florida in 2013. Whittel is also an advisory board member of the US Chamber of Commerce Foundation board. It is her lifelong passion and purpose to share earth-sourced nutritional solutions with the world.

Distinguished Lecture

The Brooks Rehabilitation College of Healthcare Sciences Distinguished Lecture event is from 5:30 to 7 p.m. Thursday, Nov. 10, in Terry Concert Hall on the JU campus, 2800 University Blvd. N., Jacksonville. The lecture provides one Continuing Education Credit hour for Licensed Professionals and members of the nonprofit Yoga Alliance. For more information, contact Dr. Heather Hausenblas, (904) 256-7975 or



Heather Hausenblas, Phd

Heather Hausenblas, Phd

Heather A. Hausenblas, PhD, is a faculty member in the Brooks Rehabilitation College of Healthcare Sciences at Jacksonville University. She is an award-winning researcher, an author and a regular contributor to both local and national media outlets. Her research focuses on the psychological effects of health behaviors across the lifespan. Dr. Hausenblas is the co-author of five scientific books, and she has published more than 90 scientific journal articles. Her most recent book is titled “The Truth about Exercise Addiction: Understanding the Dark side of Thinsperation.” She is a mom to three young boys, and she enjoys exercising outdoors, spending time with family and friends, and coaching and watching her sons play sports. She resides in Jacksonville, Florida, with her husband and boys.

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